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Meeting in Paradise |
At the beginning , there was a gathering . Nested in the Pacific ocean, the concept
of suntan oil , symbol of a new lifestyle , was gathered with 2,000 years of
traditions in paradise - the Monoi, a fine nut oil fully rich of coconut and
fresh Tiare Tahiti flowers.
In Europe and the United States, having fun in the society, happiness of
holidays are being born , and with them on the beaches, the creative explosion of
the perfume and the development of sun tan oils overwhelm the senses.
In Tahiti , Gustave Langy , businessman and strongly supporter of Polynesian identity,
still remembers the warm and soothing touch of Monoi on his skin when young boy, his Mum massaged him behind the family home. The delicate nuances of her perfume are still in his mind.
His mother used to add fresh flowers, which exhaled in the evening their sweet fragrance
in the precious oil . |
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A know-how is born
Te fâ raa mai i te hoe aamu i tahito râ |
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He then imagined to make a Monoi that one could carry everywhere , a Monoi whose quality and fragrance would not be altered only after a few days, a preparation which could sublimate ancestral know-how. He precisely selected the ingredients, took the essence of maceration techniques
to define an updated and repeatable process. The precious oil would be filled in amber glass bottles of syrup in order to be protected from light exposure. Monoi Tiki was born.
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From Tahitian Monoi to the legend product |
The first bottles of Monoi are manufactured in a small workspace in Papeete . Gustave Langy
distributes by himself to grocery stores and perfumeries riding his bike . Quickly adopted by the Tahitians, products are shipped toward the Polynesian islands as well.
Monoi Tiki becomes so popular that each home owns it close to the traditional Grandma’s Monoi.
It is inside every beach bag. It is the gift first stewardesses from UTA brought back to France. |
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Passion for authenticity |
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By the late 70s, Monoi has become so popular that it was largely copied.
Many of them are only synthetic oils with addition of coconut, vanilla or white flowers scent.
To give the product the unmistakable mark of its origins, Tiki decides to introduce an exclusive
Tiare flower in the bottle and becomes “Monoi with the flower”.
10 years later, Tiki is one of the promoters for the protection of MONOI with the Appellation of Origin. This is to guaranty to consumers the quality and authenticity of Monoi, mix product of nature and Polynesian culture.
Since then, Monoi Tiki Tahiti has reached the status of Original benchmark of Monoi, 100% made in Tahiti.
Monoi Tiki Tahiti or the success story of a legend product since 1942
Success story begins in 1942 when Gustave Langy imagined to create a unique Monoi
And to fill it in small bottles of pharmaceutical syrups.
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A legend product legacy |
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For over 2000 years, Monoi is present throughout Polynesian life.
It is prepared within each family with the same ingredients: coconut white flesh and petals of Tiare Tahiti flowers. But each Mum has her own secrets, know-how , medicinal and fragrant plants, process of maceration ... And above all, special care for the people Monoi is made for . Love, attention, care, delicacy infused in its preparation may be the more powerful components.
But in the tropical climate of the islands , these preparations are terribly ephemeral . Therefore Gustave imagined to make a carry-on Monoi which could last on a long-term.
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A unique fragrance
Hoe noa' noa taa'e |
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People talk about the scent of tiare and coconut . But in fact, there are miles and miles of
shades depending on the time of day, how to work , respective dosage. Monoi may be more or less floral, sensual, sweet,... Gustave Langy had a precise idea of Monoi with fresh flowers prepared by his mother .
Since then, the scent of Monoi Tiki Tiare has never changed , imitated a thousand times but never equaled.
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A fundamental formula |
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Inspired by the wave of his mother , Gustave Langy imagined to make his Monoi exclusively from fresh Tiare flowers macerated in refined coconut oil . He chose Tuamotu varieties. On coral atoll soils bathed in sunlight , more stable, light and silky oil is obtained. This manufacturing process was the foundation of Monoi Appellation d'Origine set in 1992 |
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A legend bottle
Hoe mohina taa'e |
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Small, elegant, the hand very quickly adopts the contours and does not want to part with it.
Its yellow and red label , its strong and powerful name in print letters give an indelible memory magnetic image . Early in stewardesses suitcases in Papeete or U.S. bases in Bora Bora , it became the favorite product to keep a bit of Tahiti itself or to offer a small part of Paradise to family and friends.
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Favorite Tahitian Monoi brand... |
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Just after grandma’s, of course ! From Mangareva, Tikehau, Hiva Oa to Rimatara , Tiki is the most popular brand of Monoi in the Tahitians heart. It is steeped in history and continues to share its fragrance in rituals of beauty and wellness. |
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Monoi with flower
Te monoï e te tiare |
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Around the 70’s , while copies appear anywhere in the market , Tiki decides to put a fresh flower of Tiare Tahiti in its bottles . Special way to mark the origin and authenticity of the product before the official labels of quality. Monoi Tiki becomes the Monoi with the flower, the absolute reference for all connoisseurs.
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All around the world |
Monoi Tiki is in its genesis a nomadic product, a product designed as an invitation to travel . Looked at nostalgy for those coming back from islands, Polynesian beauty ambassador in the major cities,
delicious curiosity in the plains of Mongolia or the peaks of Chile, elixir sublime on the beaches of Saint Tropez or Bahia ... Monoi Tiki can be found everywhere today all over the world ... |
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The brand, mission, values |
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The most sensual forms and more absolutely liberating beauty and welfare are experienced through the experience of the solar body.
Mission
To provide women and men around the world a sense of hedonism and Polynesian art of life through authentic flavors and textures inspired by the traditions of Tahiti and its islands.
Ethics
Tiki is mostly a state of mind, a particular attention to the need of feeling well.
Solar hedonism. While it is always looked for, the Tahitians seem to have an instinctive sense of happiness. Take the time , relax and let the body vibrate deeply through dance or singing, permanently feel deeply connected to the surrounding nature... and find all the principles of unlimited happiness.
For over 70 years, Tiki develops products which celebrate the art of life and echo the feelings and fragrances that make all small moments of happiness.
Polynesian authenticity. But this is possible only with the greatest sense of authenticity and respect for the Polynesian culture and its environment. Tiki was born on land of nature and tradition. Nothing can be considered without concern for the authenticity of the process , respect for plants and earth , the duty to give thanks to the history that precedes it. Sincerity and legitimacy have their soul in the culture.
The power of “Mana”. Each formula is thus considered as a constant attention. The one for the quality of raw materials, people who cultivate , but also to everyone who love Monoi on his land- born. It is the attention paid to the development of each formula and manufacturing process .
More than a brand, Tiki is a large family where the links interweave through personal care.
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